4amartworks

Etsy Shop Performance Dashboard

View Size
100%
Shop Goal
Redraws charts & insights from current data
Last refresh: this session
Pulls latest orders & listings via Etsy API
Last sync: Apr 10, 2026
Total Sales
131
all time
Total Revenue
$1,284
all time
Active Listings
77
across 6 sections
Star Rating
4.8
18 reviews
Avg Visibility
—
weighted score
Ads ROAS
0.26
last 30 days
Dashboard
Listings
Performance
Your Shop
Admin
Shop Trend Over Time

All data sourced from Etsy Shop Stats · 2026 is year-to-date (Jan–Apr 10)

Performance by Product Types
Digital vs. Physical
Revenue or orders split between digital downloads and handmade physical items
Digital Products by Type
Art prints · Spreadsheets · Recipe kits
46 digital listings
$869 all-time revenue
$5.95 avg price
Physical Products by Type
Trinket trays · Pottery (ceramic bowls) · Vases · Other
25 physical listings
$414 all-time revenue
$19.74 avg price
Average Order Value — Trend
Section
Business Expenses
Add your recurring tools, supplies, and subscriptions — costs entered here feed the Business Overhead chart and true-net calculations in the Revenue Breakdown section below. Set cadence and optional start/end dates per expense.
Expense
Amount
Frequency
Start (opt.)
End (opt.)
Revenue vs. Fees Paid
Period Section
Revenue vs. Fees ($)
Business Overhead Costs
Stacked by expense — matches selected period
Share of Total Fees
Stacked by fee type — 100% view
Scoring Methodology

Physical (handmade) items scored on: Photography, Story/Branding, Reviews, Title & Tags, Pricing, Shipping. Digital items scored on: Listing Images/Mockups, SEO (Title & Tags), Pricing, Catalog Depth, Design Quality, Description. Scores are weighted by listing count.

Digital Art Prints 41 listings

5.7/ 10
Listing Images / Mockups3/10
SEO / Title & Tags6/10
Pricing5/10
Catalog Depth8/10
Design Quality7/10
Description Quality5/10

Raise prices to $5.95–$7.95 and add lifestyle mockup photos. Most listings use placeholder images — mockups showing art in a real room are the #1 conversion lever for digital prints.

Digital Spreadsheets 4 listings

7.0/ 10
Listing Images / Mockups4/10
SEO / Title & Tags8/10
Pricing9/10
Catalog Depth5/10
Design Quality8/10
Description Quality8/10

Only 4 listings — your highest-converting category. Add lifestyle mockups (laptop on a desk, spreadsheet open) and 3–5 more templates (rent tracker, savings planner, etc).

Digital Recipe Kits 6 listings

5.5/ 10
Listing Images / Mockups3/10
SEO / Title & Tags6/10
Pricing6/10
Catalog Depth5/10
Design Quality7/10
Description Quality6/10

Add lifestyle mockups (printed recipe on a kitchen table, gift-wrapped). Raise prices and target gifting keywords (wedding gift, holiday cookbook). Consider bundles for higher AOV.

Glass & Pottery (Handmade) 25 listings

5.7/ 10
Photography2/10
Story / Branding5/10
Reviews5/10
Title & Tags7/10
Pricing8/10
Shipping7/10

Photography is your #1 problem — no verified hero shots, no lifestyle shots, no scale reference. This is why high-traffic listings convert at 0%. Until photos are fixed, no other optimization will move the needle. Score reflects actual state: unverified photos = 2/10.

Posters (Print-on-Demand) 1 listing

6.3/ 10
Photography / Mockup8/10
SEO / Title & Tags7/10
Pricing6/10
Reviews4/10

Expand with more art prints via Printful. Physical prints can command 4–6× the price of a digital download.

Overall Shop Visibility Score
—
Weighted average across all 77 listings
Strongest: Digital Spreadsheets (7.0)
Most upside: Digital Recipe Kits (5.5) & Glass & Pottery (5.7) — listing images are the critical gap
Fastest win: Message past buyers for reviews → +0.4 pts
Featured Listings — Homepage Slots

Etsy allows up to 4 featured listings on your shop homepage — prime placement that shapes first impressions. (Manually curated — updates automatically once Etsy API is connected.)

Product Performance all listings
Product ↕ Section ↕ Impact ↕ Price ↕ Orders ↕ Revenue ↕ Views ↕ Favs ↕ Avg Sale Relisted ↕ List. Fees In Shop Since ↕ Audit
Sales & Promotions Strategy

An honest audit of your promotions approach — what you’re doing well, what’s broken, and what’s missing. Etsy rewards shops that use its built-in tools consistently.

Etsy Fee Structure — Know What You Actually Keep
Listing Fee
$0.20
Per listing, renewed every 4 months or on each sale
Transaction Fee
6.5%
Of item price + shipping charged to buyer
Payment Processing
3% + $0.25
Etsy Payments (US buyers)
Offsite Ads
12–15%
Only on offsite-ad sales. Optional if under $10K/yr revenue.
Example — $45.60 trinket tray, free shipping, ~$4 actual shipping cost to you:
$45.60 − $0.20 listing − $2.96 transaction − $1.62 payment − $4.00 shipping = ~$36.82 gross before materials & labor.
Already Working
Free shipping — all physical items
Etsy's Free Shipping Guarantee badge surfaces your $35+ physical listings in search. Already locked in.
Abandoned-cart coupon enabled
Your auto-coupon is live — recovers ~5–10% of abandoned carts with zero ongoing effort. One of the highest-ROI automations on Etsy.
Digital catalog depth (46 listings)
Each listing independently ranks in search. 46 listings = 46 independent traffic sources at zero marginal cost.
Needs Fixing
No active promotions running
Sales push listings up in search AND trigger Etsy's "items in your favorites are on sale" emails to past visitors — a free re-engagement channel going unused.
Digital prints too cheap to run meaningful sales
At $4.95, a 15% off = $4.21 — barely triggers a sale badge. Raise to $6.95–$7.95 first, then run the sale.
No bundles or volume discounts
A 3-print bundle at $14.95 triples AOV and hits the $35 free-shipping threshold. Zero extra design work.
Still Missing
Thank-you coupon for past buyers
A 10–15% code sent automatically after purchase drives repeat sales. Especially powerful for digitals where buyers collect more designs. Set up: Marketing → Sales & Discounts → Thank You Coupon.
Seasonal promotions calendar
Art prints and recipe kits are gifting items. Q4 (Sep–Nov) can 2–3× revenue but requires listings and tags prepped by September.
Bundle listings
No bundle listing exists yet. A 3-print bundle at $14.95 is your highest-AOV digital product opportunity right now.
Should You Have an "Always-On" Sales Strategy?
The case FOR always-on (constant 10–15% off):
• Listings show a "sale" badge in search 24/7 — increases click-through rate
• "Items in your favorites" re-engagement emails fire continuously
• Hesitant buyers convert faster when a discount is always present
• Works especially well for digital products where margin is near-zero cost
The case AGAINST always-on:
• Trains buyers to expect discounts — hurts full-price confidence
• Erodes perceived premium value (critical for your $40–62 handmade pottery)
• Etsy may de-weight chronically-discounted listings over time
• Constant sales signal desperation, not strategy, for artisan-priced items
Recommendation for 4amartworks: Hybrid approach
Always-on (silent automations): Abandoned-cart coupon is already live ✓. Add the thank-you coupon for repeat buyers. These run 24/7 and never touch your public listing prices — no "always on sale" perception problem.
Pulsed active sales (NOT always-on): Run 15% off sales for 7–14 days, timed to demand peaks (see calendar below), then pause. This preserves premium pricing perception while capturing algorithm boosts and re-engagement emails when they matter most.
Promotions Strategy by Product Type
Glass & Pottery ($31–$62)
Best promo type: Pulsed 7–14 day sales, 10–15% off
Why not always-on: Handmade items command premium pricing — constant discounts undermine the artisan story
Best windows: Mother's Day (early May), Holiday gifting (Nov 15–Dec 10)
Math: $45.60 at 10% off = $41.04 — still ~$33 net after Etsy fees & shipping
Run 2–3 targeted sales/year. Never continuously.
Digital Art Prints ($4.95 → raise to $6.95)
Price first: At $4.95, 15% sale = $4.21 — near-worthless badge. At $6.95, 15% sale = $5.91 — real discount, real badge
More frequent sales ok: Digitals have no marginal cost — you can run 4–6 sales/year safely
Bundle opportunity: 3-print bundle at $14.95. New listing, zero new design work, immediately highest AOV digital
Raise price → 4–6 pulsed sales/year. Create bundle listing.
Spreadsheets ($6.95) — Your best ROAS product
Don't discount heavily — ads already work here (ROAS 4.14). Discounting cannibalizes the margin ads are generating
Targeted seasonal discounts ok: 10% off tied to New Year / tax season (January) makes contextual sense
Bundle: "Finance Pack" — Credit Card Tracker + Budget Spreadsheet at $11.95 (saves $1.95 vs buying separate)
1–2 targeted seasonal sales/year. Focus budget on ads here, not discounts.
Recipe Kits ($2.97 → raise to $5.95)
Severely underpriced — competitors charge $5–12. Raise price first, then run gift-season promotions
Gifting context: Bridal shower, Mother's Day, foodie gifts — gift buyers pay $8–15 and expect to
Bundle: "Recipe Book Bundle" 2–3 kits at $12.95 — gift buyers convert better on pre-bundled items
Price raise first. Then run for Mother's Day + Q4 gifting season.
Seasonal Promotions Calendar
Window Sale Type Which Products Prep By Priority
Mother's Day
Apr 28 – May 11		 15% off, 14-day sale Pottery + Recipe Kits + Art Prints April 21 HIGH
Summer Flash
July 4th week		 10% off, 7-day flash Art Prints (housewarming season) June 25 MEDIUM
Q4 Tag Prep
Sep 1 – Sep 15		 No sale — refresh tags & titles with holiday keywords to index before peak All products Sep 1 HIGH
Black Friday / Cyber Monday
Nov 21 – Dec 2		 20% off, sitewide — Etsy promotes participating shops Everything Nov 14 CRITICAL
Holiday Gifting Peak
Dec 3 – Dec 12		 15% off physical + feature Hanukkah print Pottery + Hanukkah Art Print Nov 25 CRITICAL
New Year / Budget Season
Jan 1 – Jan 20		 10% off spreadsheets only Credit Card Tracker + Budget Spreadsheet Dec 26 EASY WIN
Rule: One sale at a time (Etsy best practice). Never overlap two active sales — dilutes urgency and confuses buyers. Start each sale prep 2–3 weeks ahead so any refreshed tags have time to index before the sale window opens.
Pricing Math — Making Sales Work for You
Digital Art Prints
Current: $5.95 — most prints raised ✓. Retro Sun next target: $6.95
15% sale on $5.95 = $5.06 · 15% sale on $6.95 = $5.91 — stronger badge, better margin
Net after Etsy fees (~9.75%): ~$5.37 per sale at $5.95
Glass & Pottery (Physical)
Current range: $31.20–$62.40 — well-positioned for promotions.
10% flash sale (7–14 days): shows in search, triggers favorites emails.
After Etsy fees + ~$4 shipping: ~$22–$48 net per order
Your Promotions Priority List
DONEAbandoned-cart coupon — already live and recovering lost carts on autopilot. ✓
NEXT UPRaise Retro Sun Art Print to $6.95 (other prints already at $5.95 ✓). Top seller — $1 raise adds ~$35/yr passively. 2 min in Shop Manager.
THENEnable thank-you coupon for past buyers — Marketing → Sales & Discounts → Thank You Coupon. 5 minutes, runs forever automatically.
THENRun a 7-day 15% sale on digital prints — after the price raise. Boosts search ranking + triggers "on sale" emails to past visitors. Start on a Friday for maximum weekend exposure.
BIG PLAYCreate one bundle listing — 3 art prints at $14.95. New listing, zero new design work, immediately your highest-AOV digital product and hits the $35 free-shipping threshold.
Product Volume vs. Quality — What Etsy's Algorithm Rewards

Etsy's search algorithm rewards listing recency, conversion rate, click-through rate, and relevance — not raw listing count. However, more listings increase your total keyword surface area.

With 77 listings and only ~4 with 5+ orders, the data suggests a quality-over-quantity problem. The better play: heavily optimize your top 10 listings rather than adding more underperformers. Each highly-converting listing signals quality to Etsy's algorithm and improves all-shop visibility.

Volume vs Quality Scorecard
Total listings: 77 (good surface area)
Listings with 5+ orders: ~4 (only 5%)
Review rate: 14% (avg is 25–35%)
Avg conversion: ~1.2% (Etsy avg ~1.4%)
Rec: Focus optimization budget on top 5 listings first
56 Digital Downloads — $0 Shipping · Instant Worldwide Delivery
No packaging, no postage, no delays. Buyers in 8 countries receive files automatically. This is your biggest competitive advantage for international sales.
$0
SHIPPING COST
8
COUNTRIES
Instant
DELIVERY
Physical Item Shipping Tiers 25 physical listings
Weight Tier Listings Who Pays Actual Cost (USPS) With Etsy Discount (~30% off) Typical Items Status
Small (<1 lb) 21 Seller (free shipping) $5–8 retail ~$3.50–5.50 Trinket trays, small bowls OPTIMAL
Medium (1–3 lb) 2 Seller (free shipping) $8–13 retail ~$6–9 Medium vases CHECK MARGIN
Large–XL (5+ lb) 2 Buyer pays (calculated) $15–30 retail ~$12–22 Large pottery, vases CORRECT
Printful POD 1 Included (auto) Handled by Printful $0 to you Physical poster print AUTO
* Etsy discounted USPS rates are typically 20–40% below retail (varies by carrier, service, and distance). Rates shown are estimates based on Ground Advantage / First Class from ZIP 10023.
Competitive Benchmark — Glass & Pottery on Etsy
Seller Type Domestic Intl. Processing
4amartworks (you) Free (small) Buyer pays 5–7 days
Top 10% pottery shops Free (all sizes) Buyer pays 1–3 days
Mid-tier pottery shops Mixed (some free) Buyer pays 3–5 days
Budget pottery shops Buyer pays Buyer pays 5–14 days
Key finding: ~70% of top-ranked pottery/trinket shops on Etsy offer free domestic shipping on ALL sizes by building shipping cost into item price. Your processing time of 5–7 days is notably longer than the 1–3 days seen on high-converting competitors.
International Strategy
DIGITAL — Zero friction globally
No shipping cost. No customs. No delays. Buyers in Canada, UK, Australia, Germany automatically receive their files. This is your best international product.
$0 shipping 8 countries served Instant delivery
PHYSICAL — High friction internationally
USPS International First Class: ~$15–25 on a $38–55 item. That's 40–65% of item cost added in shipping. Conversion rate for international physical orders will be very low.
$15–25 shipping Focus US buyers for physical
Recommendation: Run any international ads exclusively on digital products. For physical items, geo-restrict ads to US only. Add "ships from NYC" to physical listings for local appeal.
Shipping Action Items
Medium Items — Margin Check
At 1–3 lb, you're absorbing ~$6–9 in shipping. If your medium vases are priced under $55, consider raising prices by $6–8 and keeping free shipping label — or switch to buyer-pays.
Processing Time — Low-Effort Win
25 listings show 5–7 day processing. If items are ready to ship, updating to 1–3 days costs nothing and improves search ranking, conversion rate, and Star Seller eligibility.
Digital Advantage — Highlight It
Add "Instant Download — No Shipping!" to the title or first line of description for all digital listings. This differentiator converts strongly for international buyers.
Etsy Free Shipping Badge
Listings with free US shipping get a visible "Free shipping" badge in search results — already applied to your small-item physical listings. Extend to medium items if margin allows.
Priority Actions for 4amartworks
1. Shift Etsy Ads budget entirely to spreadsheet listings — pause all physical items from ad campaigns (0 conversions in 30 days)
2. Refresh titles & tags on 40+ low-traffic listings to improve Etsy search placement — go to Products tab → Audit button
3. Run a 7-day 15% sale on digital art prints — triggers "items in your favorites are on sale" emails to past shoppers & boosts Etsy search placement
4. Create Pinterest boards for "printable wall art" and "digital downloads" — pin your top 10 listings this week to drive external traffic
5. Add a review request to your Message to Buyers template (Shop Manager → Settings → Info & Appearance) — more reviews improve Etsy search ranking
Traffic Sources — 2025 (Full Year)

Etsy Ads dominated 2025 traffic — 681 visits (26%) driven by significantly increased ad spend ($681 visits vs 94 in 2024). Organic Etsy Search declined slightly as ad-driven traffic grew.

Etsy Ads — Last 30 Days (Mar 11–Apr 10, 2026)
VIEWS
11.3K
CLICKS
120
ORDERS
1
ROAS
0.26
Daily budget: $1.00 · Strategy: Efficient spending
30-day spend: $26.35 · Revenue from ads: $6.95
Only profitable listing: Credit Card Tracker (ROAS 4.14)
ROAS of 0.26 means you earn $0.26 per $1 spent on ads. You are currently losing ~$19/month. Action needed: pause physical listings, focus budget on spreadsheets.
Per-Listing Ads Performance 30 listings advertised
Time Frame
ListingType Views Clicks CTR Orders Conv Rate Revenue Spend ROAS
Ads Readiness — Strategic Recommendations

This section evaluates whether each listing is worth advertising — based on conversion history, margin, and Etsy's own click behavior. Advertising a listing that doesn't convert wastes budget and can hurt your account's ad quality score.

KEEP ADVERTISING
Credit Card Tracker
ROAS 4.14 · CTR 2.1% · The only listing generating ad revenue. Consider increasing budget to $2–3/day on this listing alone.
TEST WITH BUDGET
Other Spreadsheet Templates
High AOV ($6.95), same category as proven winner. Run individual tests at $1–2/day per listing, give each 30 days.
PAUSE IMMEDIATELY
All Physical Listings (28)
0 ad conversions across 28 physical listings in 30 days. $24.67 spent with $0 revenue. Pause and redirect budget.
Etsy Seller Handbook: Traffic Growth Playbook

Recommendations based on Etsy's official Seller Handbook for driving shop traffic. These are the highest-impact levers Etsy recommends sellers use to grow visibility and visits.

ETSY SEARCH (SEO)
Optimize titles & tags
Use all 13 tags. Front-load keywords buyers actually search — not creative titles. Include long-tail phrases (e.g. "printable wall art for living room"). Update underperforming listings every 3–4 months. Your opportunity: 40+ listings need a title/tag refresh.
LISTING QUALITY SCORE
Boost CTR to improve Etsy search rank
Etsy's search algorithm uses click-through rate (CTR) as a direct ranking signal — listings that get clicked more get shown more. Your current average visibility score is 5.7/10. Improving titles, tags, and your hero thumbnail on top listings directly raises CTR and search placement — no ad spend required. Use the Products → Audit panel to action title and tag rewrites.
REVIEWS & SOCIAL PROOF
Increase review volume
Listings with more reviews rank higher in Etsy search. Etsy recommends adding a review request to your Message to Buyers template — this sends automatically when an order is placed. Your 14% review rate (vs 25–35% avg) is a direct ranking disadvantage. Add review request text in Shop Manager → Settings → Info & Appearance → Message to Buyers.
PINTEREST
Pin consistently
Etsy's Handbook highlights Pinterest as the top converting external traffic source for art and home decor sellers. Create vertical pins (2:3 ratio) for each listing. Pin to themed boards (wall art, home decor, printable art). Even 3–5 pins/week compounds over time. Currently only 54 visits/yr from Pinterest — major upside here.
SOCIAL MEDIA
Link shop from every social profile
Etsy recommends linking your shop URL in every social profile bio (Instagram, TikTok, Facebook). Share behind-the-scenes content and new listing reveals. Even a small following drives qualified traffic. Social currently drives only 85 visits/yr — low-hanging fruit.
SALES & DISCOUNTS
Run a sale to boost visibility
Etsy prominently surfaces sale items in search. A 10–20% off sale on digital prints for 7–14 days can temporarily boost search placement. Etsy also sends "items in your favorites are on sale" emails to buyers who favorited your listings — a free re-engagement tool. You have favorited listings that could trigger these emails right now.
Star Seller Status: Not Yet Eligible
Current review period: May 1–Jul 31, 2026 · Next check: Aug 1, 2026
⚡ Need 5+ orders AND $300+ revenue in the May–Jul 2026 period.
Update: connect Etsy API to track current period progress in real time.
Quick Status
Response rate — N/A (no msgs)
On-time shipping — 100% ✓
Review rating — N/A (0 reviews)
Case rate — 0 cases ✓
Path to Star Seller
URGENT
Build sales in the May–Jul 2026 period — need 5+ orders and $300+ revenue. At $5.95/print or $6.95/spreadsheet, a 7-day sale can accelerate this significantly.
SOON
Set up a message auto-reply — even automated responses count toward 95%. Shop Manager → Messages → Auto-reply. Takes 2 minutes.
MAINTAIN
Request reviews after every order — your 4.8 all-time average is already at the Star Seller threshold. Keep building reviews to hold that average.
MAINTAIN
Keep shipping on time — you're at 100%. Use Etsy shipping labels so orders are auto-marked shipped with tracking.
Star Seller Criteria — Detailed
Message Response Rate
Target: 95%+ within 24 hours · This period: 0 messages · Last period (Jan–Mar): 100% ✓ (1 message replied)
N/A This Period
On-Time Shipping with Tracking
Target: 95%+ shipped on time with tracking · Last period (Jan–Mar 2026): 100% · Current period in progress
100% Last Period ✓
Average Review Rating
Target: 4.8 or higher · This period: 0 reviews (N/A) · All-time: 4.8 across 18 reviews — already at target
N/A — No Reviews Yet
Case Rate
Target: 0 cases resulting in Etsy-funded refund · This period: 0 cases · Previous period: 0 cases
0 Cases ✓
Etsy Expert — Unified Recommendations
Cross-references your shop state against Etsy's algorithm, pricing, shipping, listing, photo, tag, sales & branding best practices — then bundles them into multi-factor playbooks. Every recommendation traces to an Etsy source.
View
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Your active to-do list — check off items as you complete them. Progress and dates save automatically.

B+
Shop Health: Good with Clear Upside
Core metrics are solid — strong rating, good shipping, steady growth. The main gaps are low review volume, underpriced digital art, and near-zero ad ROI.
4
Strengths
4
Areas to Improve
2
Urgent Fixes
Sorted by severity — Critical → Good. Items with a linked opportunity completed are marked Satisfied ✓.
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Change History
Every shop change — marking items updated in the dashboard, or changes made via Claude — tracked here with source, category, and a learning window. The dashboard monitors before-and-after trends to learn which changes deliver real results. Claude entries are backed by GitHub.
No changes logged yet. Check off items in the Opportunities or Products tabs to track your progress here.
Shop State Signals
These are the live signals the engine uses to filter rules. Each rule has an appliesTo clause that's evaluated against this state.
Photo Audit — All Listings
Slots are pre-scored using your listing data — views, orders, and product type. After you've updated a photo, click Mark Updated on that slot to track your progress. On the next dashboard refresh, slots will be re-evaluated from your live listing data.
Missing
Needs Work
Updated
Good
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