The Art of Craft

Three views of the same question — what to put in your titles and tags. Real Search Terms = words buyers already used to find your shop (past, proven). Keyword Opportunities = high-demand Etsy searches you don't yet rank for (gaps to target). Trending Keywords = terms rising across Etsy & Google right now (momentum to ride).

What to make next. Ready-to-launch bets are fully-worked product drafts (title, tags, price) where the demand is already validated. Rising formats & gaps is the wider list of product types trending on Etsy, flagged by whether you already sell them.

New-listing bets where Marketplace Insights and Etsy autocomplete show real demand with beatable competition — and that reuse skills you already have. Ready-to-paste title, tags, and price for each. Also tracked as an action in Opportunities.

Keywords to check across each free source, on cadence — with the capture tool for each platform right underneath its list. Readings land in your keyword log instantly, no screenshots. Click a keyword to copy it; tick the box once checked (resets each week).

No — Etsy's own guidance says the opposite. Its search system reads title, tags, attributes and description together, and a keyword's ranking power actually increases when an important multi-word phrase appears in both the title and a tag (Etsy, Keywords 101). Repeating your best phrases across title + tags isn't wasted, it's rewarded.

What genuinely IS wasteful: burning a whole tag slot on a single generic word that's already covered inside one of your other (longer) tags — that gets no extra ranking credit. A term like “digital download” isn't a waste for the redundancy reason though, it's a waste because it's broad and highly saturated: thousands of shops use it, so it does little to help you stand out in search. Swap slots like that for a niche, lower-competition long-tail phrase instead (Shop Audit's tag chips show a green outline when a suggested tag traces to real keyword research below — those are the ones worth prioritizing).

Source: KB rules tags_no_repeat_title + title_holistic_approach, both verified 2026-07-07 against Etsy's Keywords 101 and Ultimate Search guides.

KD = eRank Keyword Difficulty (0-100, lower is easier to rank). The colored dot by each keyword is freshness (green ≤30d, amber ≤90d, red older — when a term is due for a re-check). Click any column header to sort. Notes are in the last column.

For anything the one-click / type-in tools above don't cover (e.g. a Google Trends seasonality chart, or an odd source). Screenshot or PDF it here and I'll transcribe it next session, then clear it.

Backfill the Shop Trend Over Time chart's history. In Shop Manager → Stats, set the date range to one calendar month, then copy the whole page (shop stats, “How shoppers found you”, and the per-listing table, clicking through the listing pages until Views hit 0) and paste it below. One month per save. I parse everything banked here next session and wire it into the chart. Do the newest months first if you like; order doesn't matter.

Track whether dashboard recommendations are actually moving the needle on real Etsy performance. A snapshot of current Etsy and dashboard metrics is captured automatically once per week, the first time this dashboard is opened that week, so the trend builds itself with no action needed. If a week goes by without a visit, its real Etsy revenue/orders (from synced shop data) are backfilled automatically the next time the dashboard is opened, tagged backfilled below, so the trend line doesn't skip weeks just because the dashboard wasn't open. Use "Record Snapshot" below to add an extra custom-labeled checkpoint, e.g. right before or after a Knowledge Base refresh.

A running log of the scheduled jobs that keep this dashboard and its knowledge base current, GitHub Actions workflows on a cron schedule, plus Claude scheduled tasks running on Ally's desktop. Status reflects the most recent run as of -; this is refreshed during sessions, especially the Monday health check. View live status on GitHub Actions →