4amartworks

Etsy Shop Performance Dashboard

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100%
Shop Goal
Redraws charts & insights from current data
Last refresh: this session
Pulls latest orders & listings via Etsy API
Static data · last manual update Jun 12, 2026
Total Sales
133
all time
Total Revenue
$1,297
all time
Active Listings
78
across 6 sections
Star Rating
4.9
18 reviews
Avg Visibility
-
weighted score
Ads ROAS
0.00
last 30 days
Dashboard
Listings
Performance
Your Shop
Admin
Shop Trend Over Time
View
Metric
Detail
Period

All data sourced from Etsy Shop Stats · 2026 is year-to-date (Jan-Apr 10)

Performance by Product Types
Digital vs. Physical
Revenue or orders split between digital downloads and handmade physical items
Digital Products by Type
Art prints · Spreadsheets · Recipe kits
46 digital listings
$884 all-time revenue
$4.95-6.95 avg price
Physical Products by Type
Trinket trays · Pottery (ceramic bowls) · Vases · Other
25 physical listings
$414 all-time revenue
$19.74 avg price
Average Order Value, Trend
Section
›
Business Expenses
Add your recurring tools, supplies, and subscriptions, costs entered here feed the Business Overhead chart and true-net calculations in the Revenue Breakdown section below. Set cadence and optional start/end dates per expense.
Expense
Amount
Frequency
Start (opt.)
End (opt.)
Revenue vs. Fees Paid
Period Detail Data available from 2022 · 5 years
Section
Revenue vs. Fees ($)
Business Overhead Costs
One line per expense (duplicate-named rows merged). Click a name in the legend to show/hide it.
Total Fees by Type ($)
Stacked by fee type ($), all-in total above each bar. Click a fee type in the legend to show/hide it.
Scoring Methodology

Physical (handmade) items scored on: Photography, Story/Branding, Reviews, Title & Tags, Pricing, Shipping. Digital items scored on: Listing Images/Mockups, SEO (Title & Tags), Pricing, Catalog Depth, Design Quality, Description. Scores are weighted by listing count.

Digital Art Prints 41 listings

5.7/ 10
Listing Images / Mockups3/10
SEO / Title & Tags6/10
Pricing5/10
Catalog Depth8/10
Design Quality7/10
Description Quality5/10

Raise prices to $5.95-$7.95 and add lifestyle mockup photos. Most listings use placeholder images, mockups showing art in a real room are the #1 conversion lever for digital prints.

Digital Spreadsheets 4 listings

7.0/ 10
Listing Images / Mockups4/10
SEO / Title & Tags8/10
Pricing9/10
Catalog Depth5/10
Design Quality8/10
Description Quality8/10

Only 4 listings, your highest-converting category. Add lifestyle mockups (laptop on a desk, spreadsheet open) and 3-5 more templates (rent tracker, savings planner, etc).

Digital Recipe Kits 6 listings

5.5/ 10
Listing Images / Mockups3/10
SEO / Title & Tags6/10
Pricing6/10
Catalog Depth5/10
Design Quality7/10
Description Quality6/10

Add lifestyle mockups (printed recipe on a kitchen table, gift-wrapped). Raise prices and target gifting keywords (wedding gift, holiday cookbook). Consider bundles for higher AOV.

Glass & Pottery (Handmade) 25 listings

5.7/ 10
Photography2/10
Story / Branding5/10
Reviews5/10
Title & Tags7/10
Pricing8/10
Shipping7/10

Photography is your #1 problem, no verified hero shots, no lifestyle shots, no scale reference. This is why high-traffic listings convert at 0%. Until photos are fixed, no other optimization will move the needle. Score reflects actual state: unverified photos = 2/10.

Posters (Print-on-Demand) 1 listing

6.5/ 10
Photography / Mockup8/10
SEO / Title & Tags7/10
Pricing6/10
Reviews4/10

Expand with more art prints via Printful. Physical prints can command 4-6× the price of a digital download.

Overall Shop Visibility Score
-
Weighted average across all 77 listings
Strongest: Digital Spreadsheets (7.0)
Most upside: Digital Recipe Kits (5.5) & Glass & Pottery (5.7), listing images are the critical gap
Fastest win: Message past buyers for reviews → +0.4 pts
Featured Listings, Homepage Slots

Etsy allows up to 4 featured listings on your shop homepage, prime placement that shapes first impressions. (Manually curated, updates automatically once Etsy API is connected.)

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Shop Profile & Branding, Knowledge Base Rules

Rules for shop profile, branding, and pricing strategy, sourced live from etsy-knowledge.json.

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Product Performance all listings
Before editing titles or tags: both reset Etsy's 30-90 day ranking clock. Update descriptions first, they're safe anytime and don't reset the clock. Then do titles & tags together. Stagger 2-3 listings per week (not all at once) so each listing gets its own recency boost window. Listings with 5+ orders are flagged below, do not edit their titles.
Product ↕ Section ↕ Impact ↕ Price ↕ Orders ↕ Revenue ↕ Views ↕ Favs ↕ Avg Sale In Shop Since ↕ Audit
Listing Optimization, Knowledge Base Rules

Rules covering titles, tags, descriptions, attributes, digital downloads, variations, and video, sourced live from etsy-knowledge.json.

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Sales & Promotions Strategy

An honest audit of your promotions approach, what you’re doing well, what’s broken, and what’s missing. Etsy rewards shops that use its built-in tools consistently.

Etsy Fee Structure, Know What You Actually Keep
Listing Fee
$0.20
Per listing, renewed every 4 months or on each sale
Transaction Fee
6.5%
Of item price + shipping charged to buyer
Payment Processing
3% + $0.25
Etsy Payments (US buyers)
Offsite Ads
12-15%
Only on offsite-ad sales. Optional if under $10K/yr revenue.
Example, $45.60 trinket tray, free shipping, ~$4 actual shipping cost to you:
$45.60 − $0.20 listing − $2.96 transaction − $1.62 payment − $4.00 shipping = ~$36.82 gross before materials & labor.
Already Working
Free shipping, all physical items
Etsy's Free Shipping Guarantee badge surfaces your $35+ physical listings in search. Already locked in.
Abandoned-cart coupon enabled
Your auto-coupon is live, recovers ~5-10% of abandoned carts with zero ongoing effort. One of the highest-ROI automations on Etsy.
Digital catalog depth (46 listings)
Each listing independently ranks in search — that's 46 independent traffic sources at zero marginal cost.
Needs Fixing
No active promotions running
Sales push listings up in search AND trigger Etsy's "items in your favorites are on sale" emails to past visitors, a free re-engagement channel going unused.
Digital prints too cheap to run meaningful sales
At $4.95, a 15% off = $4.21, barely triggers a sale badge. Raise to $6.95-$7.95 first, then run the sale.
No bundles or volume discounts
A 3-print bundle at $14.95 triples AOV and hits the $35 free-shipping threshold. Zero extra design work.
Still Missing
Thank-you coupon for past buyers
A 10-15% code sent automatically after purchase drives repeat sales. Especially powerful for digitals where buyers collect more designs. Set up: Marketing → Sales & Discounts → Thank You Coupon.
Seasonal promotions calendar
Art prints and recipe kits are gifting items. Q4 (Sep-Nov) can 2-3× revenue but requires listings and tags prepped by September.
Bundle listings
No bundle listing exists yet. A 3-print bundle at $14.95 is your highest-AOV digital product opportunity right now.
Should You Have an "Always-On" Sales Strategy?
The case FOR always-on (constant 10-15% off):
• Listings show a "sale" badge in search 24/7, increases click-through rate
• "Items in your favorites" re-engagement emails fire continuously
• Hesitant buyers convert faster when a discount is always present
• Works especially well for digital products where margin is near-zero cost
The case AGAINST always-on:
• Trains buyers to expect discounts, hurts full-price confidence
• Erodes perceived premium value (critical for your $40-62 handmade pottery)
• Etsy may de-weight chronically-discounted listings over time
• Constant sales signal desperation, not strategy, for artisan-priced items
Recommendation for 4amartworks: Hybrid approach
Always-on (silent automations): Abandoned-cart coupon is already live. Add the thank-you coupon for repeat buyers. These run 24/7 and never touch your public listing prices, no "always on sale" perception problem.
Pulsed active sales (NOT always-on): Run 15% off sales for 7-14 days, timed to demand peaks (see calendar below), then pause. This preserves premium pricing perception while capturing algorithm boosts and re-engagement emails when they matter most.
Promotions Strategy by Product Type
Glass & Pottery ($31-$62)
Best promo type: Pulsed 7-14 day sales, 10-15% off
Why not always-on: Handmade items command premium pricing, constant discounts undermine the artisan story
Best windows: Mother's Day (early May), Holiday gifting (Nov 15-Dec 10)
Math: $45.60 at 10% off = $41.04, still ~$33 net after Etsy fees & shipping
Run 2-3 targeted sales/year. Never continuously.
Digital Art Prints ($4.95 → raise to $6.95)
Price first: At $4.95, 15% sale = $4.21, near-worthless badge. At $6.95, 15% sale = $5.91, real discount, real badge
More frequent sales ok: Digitals have no marginal cost, you can run 4-6 sales/year safely
Bundle opportunity: 3-print bundle at $14.95. New listing, zero new design work, immediately highest AOV digital
Raise price → 4-6 pulsed sales/year. Create bundle listing.
Spreadsheets ($6.95), Your best ROAS product
Don't discount heavily, ads already work here (ROAS 4.14). Discounting cannibalizes the margin ads are generating
Targeted seasonal discounts ok: 10% off tied to New Year / tax season (January) makes contextual sense
Bundle: "Finance Pack", Credit Card Tracker + Budget Spreadsheet at $11.95 (saves $1.95 vs buying separate)
1-2 targeted seasonal sales/year. Focus budget on ads here, not discounts.
Recipe Kits ($2.97 → raise to $5.95)
Severely underpriced, competitors charge $5-12. Raise price first, then run gift-season promotions
Gifting context: Bridal shower, Mother's Day, foodie gifts, gift buyers pay $8-15 and expect to
Bundle: "Recipe Book Bundle" 2-3 kits at $12.95, gift buyers convert better on pre-bundled items
Price raise first. Then run for Mother's Day + Q4 gifting season.
Seasonal Promotions Calendar
Window Sale Type Which Products Prep By Priority
Mother's Day
Apr 28 - May 11		 15% off, 14-day sale Pottery + Recipe Kits + Art Prints April 21 HIGH
Summer Flash
July 4th week		 10% off, 7-day flash Art Prints (housewarming season) June 25 MEDIUM
Q4 Tag Prep
Sep 1 - Sep 15		 No sale, refresh tags & titles with holiday keywords to index before peak All products Sep 1 HIGH
Black Friday / Cyber Monday
Nov 21 - Dec 2		 20% off, sitewide, Etsy promotes participating shops Everything Nov 14 CRITICAL
Holiday Gifting Peak
Dec 3 - Dec 12		 15% off physical + feature Hanukkah print Pottery + Hanukkah Art Print Nov 25 CRITICAL
New Year / Budget Season
Jan 1 - Jan 20		 10% off spreadsheets only Credit Card Tracker + Budget Spreadsheet Dec 26 EASY WIN
Rule: One sale at a time (Etsy best practice). Never overlap two active sales, dilutes urgency and confuses buyers. Start each sale prep 2-3 weeks ahead so any refreshed tags have time to index before the sale window opens.
Pricing Math, Making Sales Work for You
Digital Art Prints
Current: $4.95, too low to run a meaningful sale.
Recommended: raise to $6.95-$7.95
15% sale on $6.95 = $5.91, still competitive, now has real margin.
Net after Etsy fees (~9.75%): ~$5.33 per sale
Glass & Pottery (Physical)
Current range: $31.20-$62.40, well-positioned for promotions.
10% flash sale (7-14 days): shows in search, triggers favorites emails.
After Etsy fees + ~$4 shipping: ~$22-$48 net per order
Your Promotions Priority List
DONEAbandoned-cart coupon, already live and recovering lost carts on autopilot. ✓
NEXT UPRaise digital art print prices to $6.95, do this before running any sale. Unlocks real discount margin and signals higher value. 15 min in Shop Manager.
THENEnable thank-you coupon for past buyers, Marketing → Sales & Discounts → Thank You Coupon. 5 minutes, runs forever automatically.
THENRun a 7-day 15% sale on digital prints, after the price raise. Boosts search ranking + triggers "on sale" emails to past visitors. Start on a Friday for maximum weekend exposure.
BIG PLAYCreate one bundle listing, 3 art prints at $14.95. New listing, zero new design work, immediately your highest-AOV digital product and hits the $35 free-shipping threshold.
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Algorithm & Search Ranking, Knowledge Base Rules

Etsy's search algorithm rewards listing recency, conversion rate, click-through rate, and relevance, not raw listing count. However, more listings increase your total keyword surface area.

With 77 listings and only ~4 with 5+ orders, the data suggests a quality-over-quantity problem. The better play: heavily optimize your top 10 listings rather than adding more underperformers. Each highly-converting listing signals quality to Etsy's algorithm and improves all-shop visibility.

Volume vs Quality Scorecard
Total listings: 77 (good surface area)
Listings with 5+ orders: ~4 (only 5%)
Review rate: 14% (avg is 25-35%)
Avg conversion: ~1.2% (Etsy avg ~1.4%)
Rec: Focus optimization budget on top 5 listings first
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56 Digital Downloads, $0 Shipping · Instant Worldwide Delivery
No packaging, no postage, no delays. Buyers in 8 countries receive files automatically. This is your biggest competitive advantage for international sales.
$0
SHIPPING COST
8
COUNTRIES
Instant
DELIVERY
Physical Item Shipping Tiers 25 physical listings
Weight Tier Listings Who Pays Actual Cost (USPS) With Etsy Discount (~30% off) Typical Items Status
Small (<1 lb) 21 Seller (free shipping) $5-8 retail ~$3.50-5.50 Trinket trays, small bowls OPTIMAL
Medium (1-3 lb) 2 Seller (free shipping) $8-13 retail ~$6-9 Medium vases CHECK MARGIN
Large-XL (5+ lb) 2 Buyer pays (calculated) $15-30 retail ~$12-22 Large pottery, vases CORRECT
Printful POD 1 Included (auto) Handled by Printful $0 to you Physical poster print AUTO
* Etsy discounted USPS rates are typically 20-40% below retail (varies by carrier, service, and distance). Rates shown are estimates based on Ground Advantage / First Class from ZIP 10023.
Competitive Benchmark, Glass & Pottery on Etsy
Seller Type Domestic Intl. Processing
4amartworks (you) Free (small) Buyer pays 5-7 days
Top 10% pottery shops Free (all sizes) Buyer pays 1-3 days
Mid-tier pottery shops Mixed (some free) Buyer pays 3-5 days
Budget pottery shops Buyer pays Buyer pays 5-14 days
Key finding: ~70% of top-ranked pottery/trinket shops on Etsy offer free domestic shipping on ALL sizes by building shipping cost into item price. Your processing time of 5-7 days is notably longer than the 1-3 days seen on high-converting competitors.
International Strategy
DIGITAL, Zero friction globally
No shipping cost. No customs. No delays. Buyers in Canada, UK, Australia, Germany automatically receive their files. This is your best international product.
$0 shipping 8 countries served Instant delivery
PHYSICAL, High friction internationally
USPS International First Class: ~$15-25 on a $38-55 item. That's 40-65% of item cost added in shipping. Conversion rate for international physical orders will be very low.
$15-25 shipping Focus US buyers for physical
Recommendation: Run any international ads exclusively on digital products. For physical items, geo-restrict ads to US only. Add "ships from NYC" to physical listings for local appeal.
Shipping Action Items
Medium Items, Margin Check
At 1-3 lb, you're absorbing ~$6-9 in shipping. If your medium vases are priced under $55, consider raising prices by $6-8 and keeping free shipping label, or switch to buyer-pays.
Processing Time, Low-Effort Win
25 listings show 5-7 day processing. If items are ready to ship, updating to 1-3 days costs nothing and improves search ranking, conversion rate, and Star Seller eligibility.
Digital Advantage, Highlight It
Add "Instant Download, No Shipping!" to the title or first line of description for all digital listings. This differentiator converts strongly for international buyers.
Etsy Free Shipping Badge
Listings with free US shipping get a visible "Free shipping" badge in search results, already applied to your small-item physical listings. Extend to medium items if margin allows.
Shipping, Knowledge Base Rules

All shipping rules from etsy-knowledge.json, updates automatically when the knowledge base is refreshed.

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Priority Actions for 4amartworks
1. Shift Etsy Ads budget entirely to spreadsheet listings, pause all physical items from ad campaigns (0 conversions in 30 days)
2. Refresh titles & tags on low-traffic listings (under 5 orders only), update descriptions first (safe anytime, no ranking disruption), then titles & tags together. Stagger 2-3 listings per week, not all at once, so each listing gets its own recency boost window. Go to Listings → Products → Audit panels for per-listing suggestions
3. Run a 7-day 15% sale on digital art prints, triggers "items in your favorites are on sale" emails to past shoppers & boosts Etsy search placement
4. Create Pinterest boards for "printable wall art" and "digital downloads", pin your top 10 listings this week to drive external traffic
5. Add a review request to your Message to Buyers template (Shop Manager → Settings → Info & Appearance), more reviews improve Etsy search ranking
Traffic Sources, 2025 (Full Year)

Etsy Ads dominated 2025 traffic, 681 visits (26%) driven by significantly increased ad spend ($681 visits vs 94 in 2024). Organic Etsy Search declined slightly as ad-driven traffic grew.

Etsy Ads (onsite), 2025 Full Year
SPEND
$317
AD REVENUE
$268
ORDERS
11
ROAS
0.85
Advertised listings: ~40, mostly decoupage/pottery — most get thousands of views but 0 orders
Overall: unprofitable in aggregate ($317 spend → $268 revenue), but a handful of listings convert very well
Ad budget is spread across ~40 listings and most high-view decoupage vases & trays get thousands of impressions with 0 sales — that's the waste. But the winners are strong: blue-green fish vase ROAS 38.49, square vase 6.09, teal fish vase 4.25, Retro Sun 3.16, coral bowl 2.29. Action: concentrate ad spend on the proven converters rather than advertising every listing.
Per-Listing Ads Performance 2 listings advertised
ListingType Views Clicks CTR Orders Conv Rate Revenue Spend ROAS
Offsite Ads Performance Etsy-managed

Etsy places these on Google, Bing and social for you and charges a fee only when they drive a sale. Real numbers from your Offsite Ads dashboard.

2025 CLICKS
109
2025 REVENUE
$19.09
2025 AD FEES
$2.72
2026 YTD: 73 clicks · 0 orders · $0 revenue · $0 fees
Where clicks come from: ~85-92% Google, then Bing — driving mostly your decoupage/pottery listings.
Offsite Ads send real traffic (mostly Google) to your glass/pottery listings but almost never convert — 3 orders / $19.09 in all of 2025, $0 so far in 2026. Fees are trivial ($2.72), so it is low-risk to leave on, but it is not a growth lever. Clicks with no sales point back to listing photos/price, not the ads.
Your Best-Performing Offers Coupon history

Which of your coupons actually drive revenue, from your real Etsy promotions history — the evidence behind the auto-coupon recommendations in Opportunities.

OfferTypeEmails sentUsesRevenue
COMEBACKAbandoned cart277$129.57
YOURFAVEFavorited item1593$92.06
THANKYOUThank-you (repeat)361$6.25
Your abandoned-cart (COMEBACK) and favorites (YOURFAVE) auto-coupons are your proven revenue drivers ($129.57 and $92.06 all-time) — two of the highest-ROI automations Etsy offers. Keep both running. One-off sale codes (BFCM / WINTER / etc.) mostly saw little to no use.
Ads Readiness, Strategic Recommendations

This section evaluates whether each listing is worth advertising, based on conversion history, margin, and Etsy's own click behavior. Advertising a listing that doesn't convert wastes budget and can hurt your account's ad quality score.

KEEP ADVERTISING
Credit Card Tracker
Historical ROAS 4.14 · CTR 1.5% last 30 days · Your proven converter. Consider increasing budget to $2-3/day on this listing alone.
TEST WITH BUDGET
Other Spreadsheet Templates
High AOV ($6.95), same category as proven winner. Run individual tests at $1-2/day per listing, give each 30 days.
PAUSE IMMEDIATELY
All Physical Listings (28)
0 ad conversions across 28 physical listings in 30 days. $24.67 spent with $0 revenue. Pause and redirect budget.
Traffic & Visibility, Knowledge Base Rules

Rules sourced live from etsy-knowledge.json, updates automatically when the knowledge base is refreshed. Every rule links to its Etsy source. Covers algorithm signals, tags, search ranking, and branding.

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Star Seller Status: Not Yet Eligible
Next check: Jul 1, 2026 · Review period: Apr 1-Jun 30, 2026
Need 5+ orders AND $300+ revenue in the period.
You have 3 orders · $19.85 revenue, need 2+ more orders and $280.15 more by Jun 30.
Quick Status
Response rate, 100%
On-time shipping, N/A (no data yet)
Review rating, N/A (0 reviews)
Case rate, 0 cases
Path to Star Seller
URGENT
Generate $280 more in sales (and 2+ more orders), 57 art prints at $4.95, or 41 spreadsheets at $6.95, or a mix. A 7-day 15% sale can push this before the Jun 30 deadline.
SOON
Set up a message auto-reply, even automated responses count toward 95%. Shop Manager → Messages → Auto-reply. Takes 2 minutes.
MAINTAIN
Request reviews after every order, your 4.8 all-time average is already at the Star Seller threshold. Keep building reviews to hold that average.
MAINTAIN
Keep shipping on time, you're at 100%. Use Etsy shipping labels so orders are auto-marked shipped with tracking.
Star Seller Criteria, Detailed
Message Response Rate
Target: 95%+ within 24 hours · This period (Apr-Jun): 100%
100%
On-Time Shipping with Tracking
Target: 95%+ shipped on time with tracking · This period (Apr-Jun): no tracked shipments yet · Last period: 100%
100% Last Period
Average Review Rating
Target: 4.8 or higher · This period (Apr-Jun): 0 reviews (N/A) · All-time: 4.8 across 18 reviews, already at target
N/A, No Reviews Yet
Case Rate
Target: 0 cases resulting in Etsy-funded refund · This period: 0 cases · Previous period: 0 cases
0 Cases
Playbooks, Unified Recommendations
Cross-references your shop state against Etsy's algorithm, pricing, shipping, listing, photo, tag, sales & branding best practices, then bundles them into multi-factor playbooks. Every recommendation traces to an Etsy source.
View
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Your active to-do list, check off items as you complete them. Progress and dates save automatically.

Filter
B+
Shop Health: Good with Clear Upside
Core metrics are solid, strong rating, good shipping, steady growth. The main gaps are low review volume, underpriced digital art, and near-zero ad ROI.
4
Strengths
4
Areas to Improve
2
Urgent Fixes
Sorted by severity, Critical → Good. Items with a linked opportunity completed are marked Satisfied.
Shop State Signals
These are the live signals the engine uses to filter rules. Each rule has an appliesTo clause that's evaluated against this state.
Photo Audit, All Listings
Slots are pre-scored using your listing data, views, orders, and product type. After you've updated a photo, click Mark Updated on that slot to track your progress. On the next dashboard refresh, slots will be re-evaluated from your live listing data.
Missing
Needs Work
Good
Updated
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Photo & Video, Knowledge Base Rules

All photo and video rules from etsy-knowledge.json, updates automatically when the knowledge base is refreshed. 13 photo rules + 3 video rules.

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